Selling to AI agents

Selling to AI agents means an agent can go from “find one” to a completed purchase using only what your business exposes to machines: structured product data, an agent-accessible checkout, and an agent-initiated payment. If any link is missing, the sale falls back to a human, or to a competitor.

1. Machine-readable product & service data

Expose the fields an agent needs to evaluate you: name, identifiers, description, price and priceCurrency, availability, priceValidUntil, ratings, and explicit return and shipping terms. Use Schema.org and, where relevant, a product feed. Accuracy matters more than volume: a wrong or stale price is worse than none.

2. Agent-accessible checkout

Let an agent create a cart and complete an order programmatically. The Agentic Commerce Protocol defines an open way to do this; if you are on a platform, adopting its agent checkout is the fastest path. ACP already brings Etsy and 1M+ Shopify merchants into ChatGPT Instant Checkout. Fact

3. Agent-initiated payments

Agents pay with scoped, tokenised credentials rather than raw card numbers. Support rails such as ACP's shared payment tokens, Google's AP2, Visa Intelligent Commerce and Mastercard Agent Pay, which bind a payment to a specific agent, merchant scope and spending limit. Fact

4. Identity, permissions and limits

Verify which agent is transacting, on whose authority, and within what constraints. Honour consent and spending scope. This protects both sides and is a precondition for trust in agentic commerce.

5. Post-purchase service

Expose order status, returns and support in machine-readable form, so an agent can service the order it placed. See the full readiness picture in agent-ready.